European E.U. VAT for Non-Travel Businesses

OSS, IOSS, and cross-border VAT compliance for international sellers
Expert help from Antravia

Selling goods or digital services into the European Union triggers VAT obligations that vary by customer location, sales channel, and fulfillment model. OSS, IOSS, platform rules, and upcoming ViDA reforms have simplified some registrations, but they have also shifted liability, reporting, and audit risk.

EuroVAT.tax provides practical EU VAT guidance for non-travel businesses, including ecommerce sellers, digital platforms, and international companies selling to E.U. customers.

Are you a travel or hospitality business?
EU VAT and TOMS rules apply differently to travel agents and tour operators.
→ Visit our dedicated E.U. VAT & TOMS page for Travel & Hospitality

Not a travel business?
Continue below for EU VAT rules affecting ecommerce, platforms, and international sellers.

Not based in the E.U. but looking for E.U. VAT Reclaim? Click here

E.U. VAT for Ecommerce, Platforms, and International Sellers

EU VAT exposure is not determined by where your business is established. It is driven by where your customer is, how the sale is structured, and who is treated as the supplier for VAT purposes.

We support businesses dealing with:

Distance sales of goods into the E.U.

Low-value imports using IOSS

B2C digital services

Platform-facilitated sales

Multi-country fulfillment and returns

Marketplace and deemed-supplier rules

This includes businesses using platforms such as Shopify, marketplaces, payment processors, and third-party logistics providers.

E.U. VAT -
How Antravia helps

Accounting built for complexity

VAT Health Check

A targeted review of supplies, customer location logic, platform flows, and VAT reporting to identify registration gaps, incorrect OSS or IOSS use, and recovery issues.

OSS, IOSS, and non-Union registrations, return preparation, corrections, and ongoing compliance across Member States.

Assessment of deemed-supplier exposure, data mismatches between platform reports and VAT filings, and responsibility splits between seller and platform.

E.U. Registrations & filings

Platform & Marketplace VAT Reviews

Input VAT Recovery

Review of reclaim eligibility on E.U. costs including logistics, warehousing, professional fees, events, and operational spend.

See E.U. VAT Reclaim for more info.

“What’s Next” Consultation

Not sure where to start?

Book a free 15-minute call with Antravia. We’ll outline your current exposure and the simplest route to full compliance

E.U. VAT: FAQs, Articles & Expert Insights

OSS and IOSS explained for non-travel businesses

OSS (One Stop Shop) simplifies VAT reporting for B2C sales within the E.U., but does not remove underlying VAT liability or audit exposure.

IOSS (Import One Stop Shop) applies to low-value imported goods, but relies heavily on accurate customs data and platform reporting. Errors in valuation, returns, or refunds often surface months later during audits.

We help businesses understand:

When OSS or IOSS applies, and when it does not

Where local VAT registrations are still required

How returns, chargebacks, and refunds affect VAT

Why accounting records often diverge from OSS or IOSS filings

VAT in the Digital Age (ViDA)

ViDA introduces mandatory digital reporting, e-invoicing, and expanded deemed-supplier rules for platforms. While often discussed in the context of travel and short-term rentals, ViDA has direct implications for ecommerce and digital sellers, particularly where platforms collect payment or control customer data.

Preparation now reduces future exposure when real-time reporting becomes mandatory.

EU VAT for Non-EU and EU Businesses Selling into Europe: A Practical Compliance Guide

A practical guide to EU VAT for non-EU and EU businesses selling goods or services into Europe. Covers registrations, OSS, IOSS, platforms, and audit risk. Link

OSS, IOSS, and EU VAT Reporting: What Simplification Really Means for International Businesses

Understand how OSS and IOSS actually work in practice, where EU VAT simplification breaks down, and why many international businesses still face audit risk. Link

Not based in E.U.? See Antravia’s dedicated VAT pages for the United Kingdom and International locations

International VAT

Understanding Global VAT, GST, and Consumption Tax Rules Beyond U.K. and Europe

UKVAT.tax

U.K. VAT focus page

Not sure where to start? Contact Antravia for a free Consultation

Disclaimer:
Content published by Antravia is provided for informational purposes only and reflects research, industry analysis, and our professional perspective. It does not constitute legal, tax, or accounting advice. Regulations vary by jurisdiction, and individual circumstances differ. Readers should seek advice from a qualified professional before making decisions that could affect their business.
See also our Disclaimer page